Madison Logic

Madison Logic

The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey.

Identify & Prioritize

Accurately identify and prioritize accounts that are more likely to convert.
  • Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data.
  • Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs.
  • Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
  • Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.

The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey.

Identify & Prioritize

Accurately identify and prioritize accounts that are more likely to convert.
  • Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data.
  • Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs.
  • Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
  • Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.