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Madison Logic

Marketing Technology

Madison Logic

The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey.

Identify & Prioritize

Accurately identify and prioritize accounts that are more likely to convert.
  • Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data.
  • Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs.
  • Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
  • Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
« Terminus » 6sense

The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey.

Identify & Prioritize

Accurately identify and prioritize accounts that are more likely to convert.
  • Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data.
  • Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs.
  • Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
  • Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.

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